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When it comes to Keywords?
Throw your expectations out the window!
Really we mean just that, you have to learn how to make keywords work for you! Please do not get hustled by get rich schemes on the internet claiming to achieve high ranking results on major search engines. We tell you this because this is the truth! Having a quality server closest to the WAN (Wide Area Network) is paramount. (More further below about the topic) Everyone in business on the net has the same chance as everyone else except, true committed entrepreneurs who are serious about achieving exceptional results will get to the top of major search engines through self study and learning.
It doesn't matter how beautiful you make your website if it can't be found through keywords and balanced site optimization. This is why you may wish to hire a qualified search engine optimization specialist who can show you a proven track record of achieving high ranking results. Search engine optimization is a complete business in itself concerning web design services and requires an additional budget if you're not willing to learn keywording yourself!
We provide tips we've used to get our site to top. Our websites' most relevant keywords are Savvis Network and we didn't pay anyone to get us there! If you do a search we are listed 4th on the first page of Google out of a half million results!
What we are about to tell will help but we don't give away our secrets. Keywording and site optimization we train to our site owners. We then take your info and submit your site after you've developed them.
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Understanding Inferior LAN Servers
Tip 1.
A LAN is short for a local area network. A WAN is short terminology for the Wide Area Network and the largest Wide Area network known is the Internet itself where you want your site to be hosted. A quality secured server on a self defending network makes your website go bang online in less than two seconds as long as its homepage size is under 40 kilobytes. People are inpatient online and if your site doesn't load in less than five to ten seconds, they'll split! Ours loads in less than ½ a second on a high speed connection.
Let me explain how this works electronically. It's accomplished through miliseconds. From a LAN line you look for how many milliseconds (a millisecond is one thousandth of one second) that it takes to reach a websites domain name address. On the WAN it smokes! To test this theory go do a tracer search using DOS PROMPT using your own computer. Listen to our flash video in full detail how to use your computer to do a DOS TRACE search at http://www.weaverwebdesigns.com/dos_trace.html
Here's an image of our DOS Trace results...
Using my wifes computer on a cable modem connection running at 5 gigabytes per second it took 487 ms (milliseconds) to find my website. That's less than ½ a second using Savvis.net servers to host my website. Each line represents how many (ms) milliseconds and how many server hop locations it takes to transfer it.
Every professional webmaster has ran into a scenario where a customer jumped at the first low hosting or free website using an inferior server on a LAN network or a mirrored template website who claimed to make them a million bucks online with their user friendly template website editor! If you were the customer this happened to you? You got suckered into the biggest hustle on the internet because search engines are smart and frown and crack down template built websites because they're websites coming in with submissions from smaller inferior LAN network servers using templates and mirrored websites. I can't tell you how frustrating this is to me.
In fact most search engines today have wizened up banning mirrored websites permanently from site submission listings because they're mirrors of thousands of other sites that look exactly like them. Template software companies like (GO PAPPY) provide template styles and what you see is what you get editors(WYSIWYG for short) to learn to build your site with. Well, once again they're replicates of hundreds or even thousands of other mirrored sites that must be routed from smaller LAN line networks first to travel to the WAN!
Submit your websites keywords and page descriptions every month to the major search engines, but be patient, it may take smaller search engines up to six months to list your website on other browser engines. The business owner who submits there websites keywords monthly is way ahead in the chase to receive top rankings.
Here's why. Crawlers from smaller search engines always crawl the major search engines to find new website content to list to there index so don't expect your website to show up immediately on all the search engines.
Tip 3.
Your keywords, the page descriptions and your Meta tags are installed in the "Head section at the top of web pages for search engines to find your website. Balance is the key. If you describe your website with 25 words using only 250 characters and 25 keywords doing the same thing by counting the spaces and commas in-between, your keywords you have the best shot at getting your site to the top on the major search engines. Keyword phrases are what you think someone will type in to find your product or service.
If you give a little thought about your business you can come up with some ideas people online would use to find your business. Most people when looking for something online type in an average of two or three keywords. Use two or three keyword phrases about your products or services and the comma only after each keyword phrase when your installing your keywords. Tech support will show you where to put them in your new sites interface on Savvis. Search engines vary for the amount of keywords you can use. Find there rulings but remember they change almost every day. We suggest these amounts as they work the best for us, and always have.
Tip 4.
Don't rely on the competitions keywords and don't take them otherwise you're setting yourself and/or your customer up to be banned from the search engines permanently. Instead create your own keywords and use a thesaurus to find common synonyms of your keywords that someone may use when doing a search.
Tip 5.
Don't over stuff the same keywords on a page hidden in the background, this used to work by hiding keywords in tiny text font the same color as the background a million times on a page, but it doesn't work anymore as search engines have wizened up to these old tricks and gets a site banned permanently. Try to balance your keywords and use only 4 or 5 when repeating them and install them in sentences, links, alt tags and using under_scores on images with keywords at different locations throughout your page.
Tip 6.
Many novice webmasters forget to use "alt tags" as keywords and under_scores in their links to other pages located within their website. Search engines can read under_score links easier and like them. An alt tag is when you see a link or an image on a page and when hovered over, a little text window opens describing what the link or image is about. Hover over the last sentence to see an Alt Tag in action. Hover over the DOS TRACE image above also to see an ALT TAG. If you use a similar keyword or phrase in an alt tag that's also in the keyword area on your page you improve search reult chances.
Tip 7
Customers get stuck because meta tags are many times forgotten and not included on web pages. If you right click (anyway on the blank background) and select view source you will find the HTML code on this web page. Meta tags are stored in the head section area where search engines look for your websites relative information. But of course (if your a webmaster reading this) you know they look like this with other command features you can use. However these are the basic meta tags to use and use them on all of your customers pages to invite the search engines to your website.
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="robots" content="all,index,follow">
<META name="revisit"content="30 days" >
<meta name="Rating" content="General">
<meta name="Language" content="en">
<meta name="distribution" content="Global">
<meta name="Classification" content="internet">
Meta tags invite search engine robot crawlers to find your site. Search engines crawl the web looking for new sites to list in there index. It's an argument by some that meta tags aren't needed and I've seen sites listed without them in searches. However, to improve your chances? Use them! When you're ready to launch your site, our tech support team will teach you where to install your meta tags and teach you how to submit to the major search engines at no additional cost. Make sure you disable web pages before you're ready to launch your site or make your meta tags say no like below but remember to change them back before you submit to search engines.
<meta name="robots" content="no,all,index,follow">
Tip 8
The title tag is the most important tag as it's the first area in the "Head" that search engines look at first to read your web pages. Using variations in sentences and in a few alt tags in the content also attracts search engines to take look closer at your page during a search but don't over do it to many times in the content, in fact only repeat your most important keywords only 4 or 5 times like I mentioned before. Always use your most important two or three word keyword phrases in your Title tag and only use 2 commas!
For instance, if you have a unique service like a 24 hour plumber say it in your title area like so Georges Seaside 24-hour plumber service!
If someone had an emergency in the middle of the night they would type in something like (24 hour plumber) and find your site first. If they didn't have good results globally they would probably try locally in Seaside.
Tip 9
Use under_scores.html when you name your pages and make links to other pages in the text body content to guide your customers and swaps links with other websites. I cannot expound on this enough, search engines like pages with lots of information with lots of links, not only within your website describing your pages but to other sites. They best way is to have your navigation show all the links on the left side of your page and/or horizontally at the bottom and top.
Tip 10
Make sure your home page is the first one ready for the search engines -- and is friendly for humans as well as search engines. Use our disable tool for pages that are under construction. The reason? Search Engine crawlers come by while your unaware and look at your sites content before its ready to launch. "Coming soon" is OK if you include good text describing what's coming soon.
Tip 11
Don't use a flash entrance page as many search engines do not see past flash entrances. Avoid putting anything onto your site's pages (especially the home page) that will cause them to load slowly, such as Java or huge images. Provide text links as well as buttons links horizontally on your page. Update your site often; visitors and search engines like fresh content like electronic signatures for dates and times updates were made.
Date 2008-01-20 and Time 22:44:47
Tip 12
Give each page and each item in your catalog a unique keywords title. Try to use 60 characters reflecting what the page or item is about. We recommend using only 20-25 words in the "Head Section" for better access across all search engines networks. Search engines are each different with their own rules they keep secret that change from day to day. Research their requirements.
Put your most important keywords first. You can include plural versions and variations such as hyphenations and common misspellings. Break up very similar keywords by putting dissimilar words in between, so it doesn't look as if you're stuffing the same word again and again into your list. Don't use the same word more than 5 times in your keywords list.
Tip 13
A total of 25 words works best for the description of your pages. Give each page and each item, category, etc., in your catalog a description reflecting what the page, item etc.. is about. The "Head Section" description can be up to 250 characters. Don't use more than 2 commas when describing your pages content. Put your most important search terms first. Avoid using unnecessary words such as promotional language, best, the greatest etc... Use correct grammar and spelling, since the description meta tag is displayed in some search results.
Beginning to see the need required for an additional budget for keywording a website? If you're not willing to pay your webmaster to get you to the top they won't, even if they know how!
Tip 14
Your web page's content needs to include a good amount of readable text, in most cases 200 words works the best. If someone loses interest in the first 5 seconds reading your site, they're gone so make your opening inviting! Keep the size of your home page under 40KB or it will load to slow and your inpatient surfer will split! To give you an idea, some of the pages on our companies website are over 3 megabites and download fairly slow. Make your most powerful enhancement statement your first caption requiring action in your first sentence when they enter your site!Always use standard links somewhere on the pages. Put your most important search terms early on the page. Include two or three occurrences of your most important search phrases in the pages content ideally as links to related pages in your website. The words in text links are important to search engines like Google. Give each image a unique ALT tag using words that relate to the image plus a search term or two. Use our Rich Text Editor to create ALT tags like I've done on the links located left and the image above on this page.
Tip 15If your business is focused on a certain region, then your content, title and meta tags need to include the appropriate geographical terms such as the city, region, and state(s) that you serve. Your site might also qualify for regional categories in directories such as DMOZ. Getting into regional categories can be faster than non-regional categories -- but check the rules for the category to make sure you qualify.
Tip 16
Get other sites to link to yours and link your site to others. Search engines don't like "dead end" sites that lack external links. Directories are a good source of links to your site. The Google directory is most important, but be sure to exploit special resources such as your local Chamber of Commerce site and other local business directory sites, etc.
Create page targets to other sites as _blank so when someone leaves your site and closes a page accidentally they happen to be visiting, they automatically return to your website so you don't lose your potential customer. Get other sites to use your top priority search term as the text link to your site. This shows how popular your site is as search engines also like higher traffic websites.
Hope this info helps but right now
"Thats all I have to say about that"
No Forest Gump didn't invent this saying, its been in the deep south forever!Thanks
Jm & Kim WeaverLast Up dated Date 21:30:15 Time 2008-04-21
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